About Us

Company History

Originally incorporated in 2010 as Roya Socks Inc., the company became one of the Middle East's leading socks manufacturers of almost all types of socks. With offices located in Lebanon and Dubai...

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Brands

During the past 3 years, we have created 2 brands: Socks Avenue and Ouno. Socks Avenue is the brand that is more into fashion while Ouno deals...

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Why us?

Our founder and CEO, Ali Mahfouz, grew up inheriting 75 years of experience from one of the earliest pioneers in the socks manufacturing field in Lebanon. Leveraging on this asset, Ali Mahfouz enrolled in...

Find out more

Company History

Originally incorporated in 2010 as Roya Socks Inc., the company became one of the Middle East's leading socks manufacturers of almost all types of socks. With offices located in Lebanon and Dubai, we can offer a quality product delivered on time. Our design team and our R&D team are constantly working together on developing new up to date styling and technical products using the latest yarns and compositions. Staying in tune with the current trends, we have also developed products using all natural yarns such as organic cotton, bamboo viscose, and others for our line of socks which we feel is the next generation of Eco-Friendly socks. We have also obtained the BSCI, and SEDEX certificates. Our company is not only about business, but it is about making and developing a relationship and treating every client as our partner, ensuring that the same objectives are met in developing a quality product for the end consumer. Our team is always available for your needs and for any improvements needed.

Brands

During the past 3 years, we have created 2 brands: Socks Avenue and Ouno. Socks Avenue is the brand that is more into fashion while Ouno deals with basic items. However, Private Label is our main strength, which gives us an edge over other factories because we can accept small quantities due to our warehouse collection of hundreds of tons of different color cones especially in cotton.

Why us?

Our founder and CEO, Ali Mahfouz, grew up inheriting 75 years of experience from one of the earliest pioneers in the socks manufacturing field in Lebanon. Leveraging on this asset, Ali Mahfouz enrolled in several training programs at Lonati and Matec in order to acquire the technical skills associated with socks manufacturing. We started out in a 600 sqm manufacturing plant and later expanded to a 6000 sqm plant to cater to our customers' growing needs.